SRAM-2014.pdf

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photo :: © Nils Nilsen

There is nothing more exciting for

the SRAM® Team than bringing

component innovation to this

great industry of ours. From SRAM

Road and Urban drivetrain, to

Zipp® wheels and accessories,

to Quarq power meters – we

are delivering on our promise to

add more value to your riding

experiences everywhere. On

the MTB side, SRAM Drivetrain,

RockShox® Suspension, Avid®

Brakes and TRUVATIV® accessories

are carefully designed to work

perfectly on their own and

seamlessly together.

We’re excited to share these and

many more of our products with

you this year.

Thanks for using our components.

Stan Day

SRAM, President

Photography: Adrain Marcoux, Victor Lucas, Josh Glazebrook

RELENTLESS

To be the best. It’s why you ride. It’s why we

build components. The perfect combination

of precision and brute force. No obstacles

stopping us. No limitations slowing us down.

Ours is a relentless pursuit: to make the

climb shorter, the trail smoother, the turn

tighter, the descent faster. To give you the

strongest, lightest, quickest bike on earth.

To be the best.