Alfa Romeo Giulia 2015 US.pdf
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Re: inspiRed
it is a badge born 105 years ago that still stands for something totally original today: a passion for
motoring unlike any other. Visceral. energetic. Technological. Crafted. The dnA of one of the world’s
most revered brands runs deeper than the enamel of its fender badges; snakes with a power like the
tail of a dragon; runs deeper than the blue surround itself. it runs straight from the heart of italy
to roads and drivers all over the world. This badge belongs to the new Alfa Romeo Giulia.
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see The RoAd
in A whole new liGhT
The reverence people hold for Alfa Romeo has only grown with each milestone along the way. in 1962, the introduction of the legendary
Giulia sedan boldly combined an enormously powerful engine with a lightweight body meant purely for street use — unheard of at the time.
The new Giulia Quadrifoglio is undeniably inspired by its namesake of a half century ago — in its elegant style, alluring detailsand impressive
aerodynamics — and its own set of breakthrough innovations. in all, not only is the thrill of driving back; it’s better than ever.
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european model shown.
A d R i V i n G pA s s i o n
F u e l e d AT F i n i s h l i n e s
The influence of enzo
Ferrari on the history
and reputation of the
Alfa Romeo race
program is legendary.
he began as a test driver
for Alfa, and soon
became an official driver
and dealer. he then took
charge of the entire
racing program,
establishing scuderia
Ferrari in Modena,
where he and select
technicians and
mechanics modified and
tuned every Alfa Romeo
race car: their winning
record shines brightly
on the Alfa Romeo name
even today.
The reverence people
hold for Alfa Romeo has
only grown with
each milestone along
the way. in 1954, Alfa
Romeo upped the ante
with the introduction of
Giulietta, in several
different street models,
along with a
competition-only two-
seater, the Giulietta
sprint Zagato. its
all-aluminum and
plexiglass construction
was an excellent
example of how Alfa
Romeo perfected the
art of speed through
the art of balance —
achieving optimal
power-to-weight ratios
with lightweight
strength innovations.
Alfa Corse, the in-house
racing team for Alfa
Romeo, prepared four
8C 2900B cars for the
1938 Mille Miglia. with
Carrozzeria Touring
superleggera roadster
bodies and Vittorio
Jano magnificent 2900
engines, they continued
a history of Alfa Romeo
domination with the
top two positions at
Mille Miglia that year
and achieved four
consecutive victories
at the 24 hours of le
Mans.
Created during what is
known as The Alfa Ro-
meo Glory Years, the
Tipo 33 stradale is a car
collector ’s dream — of-
ten called the most beau-
tiful car of all time. its
mid-engine, rear-wheel
design inspires to this
day, including the just
recently introduced
Alfa Romeo 4C. with
only 18 produced, the
car is extremely rare.
The value of each is
almost impossible to
determine, as the 33
stradale is hardly ever
traded.
The best of italian
design roared back
to north American
shores with the long-
awaited introduction
of the Alfa Romeo
4C. its lightweight
innovations help
create an awe-inspiring
power-to-weight
ratio with thrilling
capabilities.
1910
speed permeated
the walls of the AlFA
factory: the very first
car produced there,
the 24 hp, reached a
top speed of 62 mph.
The Corsa version of
the 24 hp performed
brilliantly and
stood out at the
1911 Targa Florio.
1929
1932
in the 1930s, the
Vittorio Jano-designed
Gran premio Tipo p3
was a force in Grand
prix racing, with an
unheard-of top speed
of 145 mph. it took 46
checkered flags in a
three-year period.
1938
1953
derived from the
Alfa Romeo 6C 3000
prototype, the 6C
3000 CM spider’s
engine capacity was
increased to 3,495 cc
and produced a top
speed of 156 mph.
it was the winner of
the 1st Gran premio
supercortemaggiore
held in Merano in 1953
and came in 2nd at the
Mille Miglia that same
year. The 6C also raced
in the 24 hours of le
Mans and was later
used to test innovative
components, including
disc brakes.
1954
1965
Alfa Romeo’s reputation
for performance sedans
continued with the
introduction of the Giulia
in 1962. Giulia was known
for its powerful engine and
lightweight body, helping it
to outperform many sports
cars of that era. production
of subsequent Giulia
models for both road and
track (TZ2 shown below)
continued on and off for
decades to come and
achieved numerous class
wins in demanding events
such as the 24 hours
of le Mans, the Targa
Florio, the sebring
12 hours and the
nürburgring 1,000 km.
1967
2015
ALFA ROMEO
Artwork Mark Version
AW Printed Version CMYK
CMYK
AC
08 05 15
AC
June 2015 revealed
the new Giulia
Quadrifoglio, the
most impressive
reincarnation of
the Giulia to date,
featuring a whole all-
new level of power-to-
weight engineering.
it will do its badge
proud.
european model shown.
“I feel for Alfa the same tenderness one
feels when remembering his first love.”
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— Enzo Ferrari
Centro documentazione Alfa Romeo (Arese, Milano)
supeRsTiTion BeCoMes
supeR peRFoRMAnCe
it began as a simple request for good luck and ended up becoming a symbol for something even more magical: track records and race victories from
Alfa Romeo and the drivers who campaigned them. in 1923, legendary Alfa Romeo race car driver ugo sivocci wanted to break a string of second-
place finishes. so to prepare for the legendary Targa Florio race in sicily, he painted a white square with a “Quadrifoglio” or four-leaf clover, on the
,
front of his Alfa Romeo Rl Targa Florio. And, as luck would have it, he finished in first place. weeks later, sivocci was track-testing a new car that
didn’t yet bear his lucky symbol. Tragically, he crashed and lost his life. And a legend was born.
This marked the beginning of a tradition: all future Alfa Romeo race cars would bear the four-leaf clover on a white triangle — with the missing corner
symbolizing the loss of sivocci. post-world war ii, the Quadrifoglio was also used to designate high-performance Alfa Romeo street vehicles like the
1963 Giulia Ti super, the 1965 Giulia sprint GTA and now, the all-new Giulia Quadrifoglio. Today, sivocci’s clover remains a symbol of race-worthy
capabilities and, of course, a symbol of good luck.
1923 — Rl Targa Florio
dominates the competition — the Quadrifoglio is born
1925 — Gran premio Tipo p2
The first world Champion ever
1951 — Gp Tipo 159 “Alfetta”
wins the first two Formula 1 world Championships
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1965 — Giulia sprint GTA
unbeatable among “Turismo”
1967 — 33 stradale
Called the most beautiful car of all time
1975 — Tipo 33 TT12
dominates “Mondiale Marche”
Centro documentazione Alfa Romeo (Arese, Milano)
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