OfflineOptimizer.pdf

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Offline Optimizer
Main Instructional Guide
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Disclaimer:
By using this system, you agree that you
understand the terms of this disclaimer.
The author takes no responsibility for the success or
failure of your efforts due to the use of this system.
Furthermore, no guarantee of success is made nor should
any results be expected. Results will vary and no result is
typical.
By using this system, you agree to do so at your own
risk and understand it is for entertainment purposes only. By
reading beyond this point you release the author and said
owners of any liability of any kind, including, but not limited
to financial loss or personal loss of any kind.
Offline Optimizer
Main Instructional Guide
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Welcome to Offline Optimizer. After reading and fully
implementing this course you should be well on your way to landing
offline clients using the methods we outline in this guide. This is the
main guide for the course. This guide will take you through the
materials, so if you are lost and not sure what to do, reference this
guide for the next step.
Stop at the stop signs throughout this guide and watch the video
or read over the guide that it suggests you to use. This will allow you
to stay on track. Like I recommended previously in the opening letter
and goal setting, it’s best to work as you go with this course so you
don’t get hung up on the details later after as you are absorbing it all.
Before the course gets into the in-depth information, I want to
briefly go over your requirements for success while using Offline
Optimizer.
First and foremost, this business
requires commitment. This isn’t
something that is going to bloom
into an overwhelming income source overnight. For some people,
success will come rapidly with little testing. For others, success will
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Main Instructional Guide
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be an arduous battle of adjusting and evolving their sales process.
This guide will give you the tools you need – your only job is fitting
those tools to your personality.
Every day that your business operates, you should wake up and
consider how you can further the benefits that your customers are
receiving from you. You should be looking for new innovative ways to
help them and be committed to their best interests. You should be
committed to the fact that you started this business for a reason, and
nothing is going to stop you from succeeding.
Nobody is going to put your client’s
signature on the paper for you, do your
work, and help you get paid. This is your
business, and you must have a desire to succeed.
Sorry to break it to you, but 98% of the information you’ve
learned about offline marketing is wrong. Offline Optimizer’s main
goal is to break the trend and show you what the real offline
consulting business is all about. No matter how perfect your sales
pitch or how polished your threads, business owners will inevitably
say, “no” when you ask for the sale. There is no foolproof way to
overcome this.
Sometimes they will simply be opposed, or other times you may
have messed up. You can’t let this affect your desire – the more you
focus on the result, the less you can focus on the process. Do not be
results oriented in this business, be process oriented. Work on the
process that is leading to the result, instead of trying to control the
result and success will come in leaps and bounds. Clients will be
plentiful and money will come easy. You must have the desire to
push through, or else you will fail.
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Main Instructional Guide
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The number one flaw that most people
think they have is a lack of confidence.
All that this really boils down to is a
fear of rejection, or worse, a fear of success.
Confidence comes in two breeds when doing offline work for
business owners.
The first breed is a confidence in the business. Specifically, in
the benefit of your services. You need to know that you are doing this
because it is more beneficial for business owners than anything else
they are actively doing to promote their business.
Here’s a statistic for you to remember about this business:
Here is what that means:
Let’s say that 1,000 people search for a given niche in any month
in a medium sized city of 100,000 people. This statistic means that on
average 920 of those searches, whether they are for a dentist, doctor
accountant or other business, will turn into a sale for that niche. That
means if you control the top spot on Google for that search term, your
client is staring 920 new potential sales and future customers for their
own business.
This should allow you to now have confidence in what you are
offering.
Offline Optimizer
Main Instructional Guide

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