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Praise for
The Art of Startup Fundraising
“Alejandro’s
The Art of Startup Fundraising
is a must read for any entrepreneur. Clear and concise,
he outlines in today’s startup community the steps to successfully fundraise. This is the golden era
for entrepreneurs, any good idea with proof of concept can get access to money. Know your
options!”
—Angelo
J. Robles, Founder and CEO of Family Office Association
“One
of the biggest crimes in the startup community is to watch good ideas and good teams to go
unfunded because the fundraising process isn’t friendly to
first-time
entrepreneurs.
The Art of
Startup Fundraising
is Alejandro’s contribution to the ecosystem that does a masterful job
filling
in
knowledge gaps and giving entrepreneurs the best chances of raising the capital they need.”
—Frank
Rotman, Founding Partner at QED Investors
“The
Art of Startup Fundraising
delivers a smooth ride on the bumpy road of raising capital and
starting a business. Alejandro Cremades delivers up-to-date details and a clear vision—an
important guide for any entrepreneur who seeks to build and scale a business today.”
—Jeanne
M. Sullivan, Co-founder, StarVest Partners
“Fundraising
can be an incredibly frustrating experience for startup founders because they are at a
fundamental disadvantage: they know very little about the process, and investors know a lot.
Luckily, Alejandro has taken the time to assemble a detailed blueprint of how it works behind the
scenes that will help any founder level the playing
field
and navigate the process like a pro. If you
are raising money for your startup, don’t start without reading this book.”
—Pedro
Torres-Picon, Founder and Managing Director at Quotidian Ventures
“The
Art of Startup Fundraising
translates art into science. By sharing proven formulas,
strategies, and case studies that work, Alejandro Cremades provides a needed service to future
entrepreneurs.”
—John
Cohen, Managing Partner at City Light Capital
“This
ought to be a reading requirement for all entrepreneurs when building a business and
raising capital. This is a very well written and informative book, by a man who is a testament to
dedication and creativity when confronted with the challenges of being an entrepreneur and
raising capital.”
—Carter
Caldwell, serial entrepreneur and Principal at Cross Atlantic Capital Partners
“Alejandro
is on the bleeding edge of equity crowdfunding today. When he talks about
fundraising, startups listen.”
—Andrew
Ackerman, Managing Director at Dreamit Ventures
“Starting
a company is full of ups and downs for an entrepreneur and foremost among them can
be how to raise money for it. There is no magic bullet to make the process easy, but Cremades
comes close in
The Art of Startup Fundraising
by at least making it intuitive and accessible.”
—Weston
Gaddy, Principal at Bain Capital Ventures
“Raising
capital can be tough. Alejandro provides a step-by-step guidebook to all entrepreneurs
that rather spend their time thinking about changing the world instead of thinking of how to
raise funds.”
—Tobias
P. Schirmer, Managing Partner of JOIN Capital
“A
superb book on fundraising. Alejandro’s guidance should arm entrepreneurs with the
necessary tools to close with success a meaningful round of
financing.”
—Ellen
Weber, Executive Director at Robin Hood Ventures
“Raising
money is hard. But startup founders all over the world can make it exponentially easier
by educating themselves on the process of raising equity capital before they dive into it. The
practical, hands-on advice from Alejandro Cremades in this book provides a solid foundation in
that self-education process. Delivered in an approachable format with a key lesson to take away
every few pages,
The Art of Startup Fundraising
is essential reading for entrepreneurs everywhere.”
—Allen
Taylor, Managing Director at Endeavor
“There
are very few complete resources available to entrepreneurs today to help them navigate
the world of fundraising. Alejandro Cremades does a great job of explaining and demystifying the
fundraising process.
The Art of Startup Fundraising
will, without question, provide entrepreneurs
with a great jump off point.”
—Sid
Paquette, Managing Director, OMERS Ventures
THE
ART OF
STARTUP
FUNDRAISING
ALEJANDRO CREMADES
PITCHING INVESTORS,
NEGOTIATING THE DEAL,
AND EVERYTHING ELSE
ENTREPRENEURS
NEED TO KNOW
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