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MagicCoach 100

The very best

Articles, Tips, Book Extracts, Ideas and Resources

from the first 100 Issues

of MagicCoach Newsletter

This MagicCoach Publication is by Timothy Hyde

and Guest Contributors

Achieving the Impossible

Introduction.

MagicCoach has been published weekly since December 1999 and today goes out to over 2000

opt-in Subscribers around the world via the Internet. It was the first newsletter of it’s type and has

a growing loyal base of fans.

The stated aim of the publication was to be a weekly “kick in the pants” to independent

performers. Tips and ideas on Marketing, Promotion and more delivered straight to your inbox.

Thought starters, reminders, resources & recommendations.

The best way to benefit therefore was to be a subscriber. To get your weekly fix. But the early

issues did contain some very interesting and valuable material and I’ve been asked many times to

make it available.

I’ve harvested the best articles and ideas from about those first 100 issues, added some new

thoughts, updated some figures and corrected a few of the mistakes.

Please remember. There is no subscription fee for the newsletter and no plans to have one. The

newsletter is going out to people in all sorts of situations both rich and poor, in all sorts of

countries around the world. People with a common dream, who with your support may be able to

make a living in this business!!

Obviously the majority of our subscribers live in –

USA, Canada, UK, Australia, New Zealand & South Africa.

But did you know we also have subscribers in such countries as -

Albania, Bolivia, Columbia, Croatia, India, Lithuania, Indonesia, Tunisia, Yugoslavia & Zaire!

Your purchase of this Volume helps support the MagicCoach project, making it viable, so the

knowledge is available to all. We rely on these sales to pay our Web Hosting and Internet fees.

Please support us by not copying or sharing this Archive Collection! I made a policy decision to

keep the purchase price ridiculously low compared to other similar resources on the market. This

is so everyone could afford it and grow from it rather than just a privileged few.

It’s often been said that if you buy a magic book and you get one good idea it’s been a

worthwhile purchase. I hope that in this volume you will get more than one. I suspect you will get

many and the ideas will be great ones. Ideas that have the power to change your business and

your life !!

With the growth of MagicCoach over the last year, hopefully we can look forward to another

exciting 100 issues, with more and more ideas being shared by the growing readership.

And that has been one of the exciting things about the project. People like you have been willing

to share tips and experiences to benefit those starting out in the industry.

As I read through each issue and the file of selected articles became larger and larger, I started to

think how I could present it in the best manner. We have decided to group the various articles into

rough chapters with a common theme. This means you can browse or search within a chapter and

get different opinions and ideas about a subject and then see what works for you. There is a mix

of my ideas, our readers ideas and some specially written articles and extracts.

The

Contents

page that follows, lists the broad

Chapter Headings,

that are then Hyperlinked

to each individual

Chapter Contents Page

that is positioned at the start of each Chapter. From

there you can either go directly to a specific article or just browse through the chapter.

One of the most valuable things about MagicCoach over the last 100 issues is that you have also

been able to sample the ideas and writing of other Magic thinkers. We have managed to persuade

most of the writers of the current crop of marketing books and courses to give us an extract of

their work. This has allowed you to see how they write and to see if their ideas “click” with you.

Not only have you gained benefit from their articles, but you can make a decision if their thinking

is right for you before you invest in their books, instead of just relying on their advertising copy,

which can be fairly persuasive. We have grouped these articles and book extracts into their

appropriate chapters.

Also included in the collection are a few complete issues that have gone out over the history of

the newsletter. I’ve included the issue that went out on the morning of September 12 2001 and

probably got more replies than any other I have ever posted. And at times when I don’t think I’ll

bother with this project anymore, I get out the file of letters I received and read it right through.

I’ve also included the Gold Mine Issue and Issue 100. And the complete Goal Setting Workbook

from the first 6 issues.

So what are you waiting for. Don’t try and read it all at once. I hope you will browse and think

and then act. Print out the articles you need. Visit the websites I suggest.

But I also hope that you will do these 4 things for me

I hope you will stick around for another 100 issues.

I hope you will contribute an idea a tip or an article to the next 100 issues

I hope you will tell your friends about http://www.MagicCoach.com

But above all, I sincerely hope that by being part of the MagicCoach community you will

realise it is possible to make a career in this decidedly “tricky business”. There are going

to be ups and downs, but you are certainly not alone.

Timothy Hyde

Blue Mountains Australia July 2002

CONTENTS

Click on

BLUE

links

Goal Setting Workbook -

Programmed series of exercises to focus on your goals.

Professional Advice

well known Professional Magicians offer their advice.

The Business

A potpourri of Articles and Ideas.

Markets -

Insider Information on a number of different market areas!

Advertising & Public Relations

–

Effective tactics for maximum exposure.

Promotion Ideas

Readers give their tips for Promo & Giveaway Items.

Agents Bureaus Bookers

How to deal with agents & how to become one!

Performance Tips -

Why Children Heckle, Stage Fright, Illusions.

Marketing -

CJ Johnson & Charach book extracts, Guarantees & Sales letters.

Merchandising –

Why you should do it, and how to do it well!

Technology –

Compilation of tips and techniques on using technology.

Business Cards –

Design & Strategies to get your card kept!

Direct Mail Ideas -

Helps you design and implement a successful campaign.

Links Page

–

Special Issues

All the valuable links collected together in one place.

The Gold Mine Sept 12 2001 & Issue 100

Goal Setting Workbook

MAGICAL GOALS #1

Part One

What do you want to have done in your Magic Business by the end of next year?

Where do you want to have performed?

How much $ value in shows do you want to have sold?

Which entertainers do you want to take out to lunch so you can pick their brains

for an hour?

What routines do you want to learn?

I looked back at some of my notebooks from the early ‘80s and was pleasantly surprised

at the goal lists I had written up then. Some of them were easily done, some were more

difficult and I’ve only just completed them, and others were no longer relevant.

Challenge 1.

Take a blank sheet of paper and jot down the things you would like to achieve by the end

of the year. There can be as many as you like. Then put the sheet away. Come back to it

the next day and see if you need to add or alter any of them. Then trim your list down to

the most important five things. Put them in the order of what you perceive as easiest to

hardest. You can keep adjusting your list until you are ready to move on to step two.

Goals

Write them in here

1 __________________________________________________________________

2 __________________________________________________________________

3 __________________________________________________________________

4 __________________________________________________________________

5 __________________________________________________________________

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