Shooting Industry 2016-03.pdf

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The State Of The
Industry Is “Alert”
®
10
Facebook Frustrations:
“Like” It Or Leave It
24
Fine-Tuning
Knife Sales
38
THE INDUSTRY’S BUSINESS MAGAZINE — EST. 1955
MARCH 2016
MARKETING FUN TO A
YOUNGER GENERATION
RECENT TRENDS DRIVE
SALES IN LONG GUNS
T
he ammunition used for Three Gun Competition needs to be accurate and reliable. Three Gun
Shooters also want their ammo to be economical because they will be shooting lots of rounds
for practice and at matches. Fiocchi delivers the reliability, accuracy, and bang for the buck with
their wide range of handgun, shotgun, and rifle loads that Three Gunners need. Shooting Dynamics
and Exacta ammunition by Fiocchi allows Three Gunners to select just the right load for whatever
the course designer throws at them – paper, steel, or clays from near to far.
SINCE 1876
For the Fiocchi dealer near you
call
417.449.1043
/
visit
fiocchiusa.com
INSIDE THIS ISSUE:
Beyond The Purse —
Holster Fits For Women
www.shootingindustry.com
www.davidsonsinc.com
WHEN IT COMES TO VALUE,
THE SCCY’S THE LIMIT.
Grey with Black Nitride Slide
CPX-1-CB
Grey with Black Nitride Slide
CPX-2-CB
Grey with Satin Stainless Steel Slide
CPX-2-TT
Item #
CPX-1-CBSG
!
NE
f
W
2016
$
235
00
or
Caliber Capacity
9MM
10+1
BBL
3.1˝
3-Dot Sights,
2 Magazines,
Ambidextrous Safety
Item #
CPX-2-CBSG
!
NE
f
W
2016
$
215
00
or
Caliber Capacity
9MM
10+1
BBL
3.1˝
3-Dot Sights,
2 Magazines
Item #
CPX-2-TTSG
Caliber Capacity
9MM
10+1
!
NE
f
W
2016
$
215
00
or
BBL
3.1˝
3-Dot Sights,
2 Magazines
Flat Dark Earth with Black Nitride Slide
CPX-1-CBDE
Flat Dark Earth with Black Nitride Slide
CPX-2-CBDE
Flat Dark Earth with Satin Stainless Steel Slide
CPX-2-TTDE
3-Dot Sights,
2 Magazines,
Ambidextrous Safety
$
Item #
CPX-1-CBDE
Caliber Capacity
9MM
10+1
235
00
BBL
3.1˝
3-Dot Sights,
2 Magazines
$
Item #
CPX-2-CBDE
9MM
Caliber Capacity
10+1
215
00
BBL
3.1˝
3-Dot Sights,
2 Magazines
$
Item #
CPX-2-TTDE
9MM
Caliber Capacity
10+1
215
00
BBL
3.1˝
Don’t miss out! These prices are valid until 3/31/2016 and supplies are limited to quantities on hand.
LIFETIME
REPLACEMENT
800-367-4867
©2016 DAVIDSON’S, INC. ALL RIGHTS RESERVED.
We’ve Got
!
You Covered
COLUMNS
March 2016
VOL. 61
NO. 03
EN
|
EDITOR’S NOTE
6
Are You Sharing Your Success?
By Jade Moldé
28
IN
|
INDUSTRY NEWS
10
12
13
14
16
18
The State Of The Industry Is “Alert”
DMT Celebrates 40 Years Of Business
Bond Arms Acquires Boberg
Hornady Supports Local Cancer Foundation
Arrest Made In Revision-Aided Sting
Top Performance In 2015
38
34
FEATURES
NM
|
NEWSMAKERS
20
Promotions and new hires for ZEISS Optics,
Aimpoint, Vista Outdoor and more ...
The Value Of Charitable Donations
By Massad Ayoob
28
32
34
38
The Future Of
Recreational Shooting
Marketing Fun To A Younger Generation
By Greg Staunton
PDM
|
PERSONAL DEFENSE MARKET
22
Focus:
Recreational Shooters
Research On Increasing Participation
Within Non-Traditional Audiences
By Rob Southwick & Cody Larrimore
OM
|
OUTDOOR MARKETPLACE
24
Facebook Frustrations: “Like” It Or Leave It
By Taylor Smithfield
A&W
|
ARMS & THE WOMAN
26
Beyond The Purse: Holster Fits For Women
By Lisa Parsons-Wraith
Long-Gun Shift
By Carolee Anita Boyles
Recent Trends Drive Sales In
Long Guns & Accessories
IW
|
INDUSTRY WATCH
46
We Are Shooting Ourselves In The Foot
By Russ Thurman
Fine-Tuning Knife Sales
By Pat Covert
Become A “Go-To” Store For Cutlery Customers
DEPARTMENTS
8
42
Letters
New Products
45
Advertiser Index
SHOOTING INDUSTRY®
(ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA
92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December
SHOT SHOW
issue, $25). Change of address: Four weeks notice required on all changes.
Send old address as well as new. POSTMASTER: Send address changes to:
SHOOTING INDUSTRY®
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SHOOTING INDUSTRY®.
OPINIONS
expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of
the magazine or its staff. Copyright© 2016 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited.
4 MARCH 2016
Subscribe to
SI DIGITAL
www.shootingindustry.com
CORPORATE OFFICERS
Thomas von Rosen, Thomas Hollander, Randy Moldé, Marjorie Young
PUBLISHER
Russ Thurman
Editor
Jade Moldé
Editorial Assistant
Jazz Jimenez
Art Director
Crystal Cuevas
Advertising Sales Director
Anita Carson
Advertising Sales Assistant
Dana Hatfield
Production Manager
Lori Robbins
Website Manager
Lorinda Massey
Staff Photographer
Joseph Novelozo
CONTRIBUTING EDITORS
Massad Ayoob
Pat Covert
Kevin Russelburg
Taylor Smithfield
Shari LeGate
Carolee Anita Boyles
Greg Staunton
Lisa Parsons-Wraith
John Morrison
Now
Range
BenchLoader
p/n BL71B
TM
Heavy-duty 30-round loader
for metal & polymer 5.56/.223 AR15/M4 mags.
MSRP $149
UpLULA
Lemon
p/n UP60L
New
colors
Beautiful, unique, & will stand out in a range bag
TM
FMG PUBLICATIONS
shootingindustry.com
Publisher
Russ Thurman
Editor
Jade Moldé
Advertising
Jeff Severson, 866.903.1199
email: jeff.severson@fmghq.com
americancopmagazine.com
americanhandgunner.com
Publisher & Editor
Roy Huntington
Advertising
Delano Amaguin, 888.732.6461
email: delano.amaguin@fmghq.com
gunsmagazine.com
Editor
Jeff John
Advertising
Raymond Jones, 800.533.7988
email: raymond.jones@fmghq.com
OrangeBrown
p/n UP60BO
DarkGreen
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SPECIAL
EDITIONS
fmgpublications.com
Editor
Sammy Reese
Advertising
Raymond Jones, 800.533.7988
email: raymond.jones@fmghq.com
ONLINE ADVERTISING MANAGER
| Tracy Moore
TEL: 888.651.7566 FAX: 858.605.0205
tracy.moore@fmghq.com
CLASSIFIED ADVERTISING
| Amy Tanguay
TEL: 800.633.8001 FAX: 858.605.0247
classads@fmgpublications.com
Please contact your distributor
World’s #1 loaders !
maglula
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CUSTOMER SERVICE
www.shootingindustry.com
SUBSCRIPTION SERVICES . . . . . . . . . . . . . . . . . . . . . . . . . .858.605.0254
Express Service. . . . . . . . . . . . www.shootingindustry.com and click “contacts”
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WHAT YOUR CUSTOMERS
ARE READING:
The popular
Personal Defense
Special Edition has
been expanded to
GUNS Magazine Extreme Personal
Defense.
Topics range from choosing a “last ditch” knife
and the fundamentals of lethal combat to 10 things gun
owners can do right and tactical travel tips.
Visit www.fmgpubs.com/extreme for more information.
PRODUCED IN THE U.S.A.
www.shootingindustry.com
MARCH 2016 5
U.S. Pat. 7,059,077; Design Pat. D728,065
BenchLoader
is a trademark of maglula Ltd.
ping
ship

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