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COMPUTERWORLD
®
THE VOICE OF BUSINESS TECHNOLOGY
October 2015
computerworld.com
5 TIPS FOR BETTER ENTERPRISE SECURITY
21
|
APPLE’S iPAD PRO MEANS BUSINESS
3
IT
STARS
6 TRAITS
OF
RISING
What qualities put IT pros on the fast
track? We talk to five up-and-coming
execs — and their bosses — to figure out
who’s destined for success, and why.
VOLUME 2, NO. 3
Visit
computerworld.com
for breaking news, expert analysis and an archive of our digital magazines.
COMPUTERWORLD
»
EDITORIAL
Editor in Chief
Scot Finnie
Editor
Ellen Fanning
Executive Editors
Sharon Machlis (online / data analytics)
Ken Mingis (news / strategy)
Managing Editors
Valerie Potter (features)
Bob Rawson (copy / production)
Senior News Editors
Johanna Ambrosio (technologies)
Marian Prokop
Art Director
April Montgomery
Designer
Steve Traynor
Senior Reviews Editor
Barbara Krasnoff
Features Editor
Tracy Mayor
Reporters
Sharon Gaudin, Matt Hamblen,
Gregg Keizer, Lucas Mearian,
Patrick Thibodeau
Editorial Project Manager
Mari Keefe
Table
of
Contents
Senior Associate Editor
Rebecca Linke
Office Manager
Linda Gorgone
Contributing Editors
Jamie Eckle, Preston Gralla, JR Raphael
Editorial Intern
Seán Moreau
P.O. Box 9171, 492 Old Connecticut Path, Framingham, MA 01701-9171 | (508) 879-0700
»
CONTACTS
6 Traits of
Rising IT Stars
13
Five ambitious
IT pros,
and their
CIOs, explore what
it takes to chart a
path to the top.
5 Enterprise
Security Tips
21
IT leaders
dis-
cuss key measures
that are needed at
a strategic level to
bolster security.
Mobile Apps
Deliver ROI
27
How two orga-
nizations
are using
mobile apps to cut
costs and generate
new revenue.
Phone numbers, email addresses and
reporters’ beats are available online at
Computerworld.com
(see the Contacts
link at the bottom of the home page).
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Include an address and phone number
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NEWS ANALYSIS | 3
The
iPad Pro
pushes Apple further into the
enterprise.
OPINIONS | 6
Windows 10:
Public Enemy No. 1,
or an OS like any other?
| 37
Read this!
(And learn how to deliver
ultimatums better.)
DEPARTMENTS | 8
The Grill:
Starwood
Hotels CIO Martha Poulter
33
Security Manager’s Journal:
Of the
Black Hat expo and security awareness training
| 35
Shark Tank
MORE ON COMPUTERWORLD.COM
How to plan your mobile strategy:
Creating an effective mobile-friendly presence
involves more than just making your website smaller.
Copyright © 2015 Computerworld Inc. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission
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C OV E R I L LU S T R AT I O N BY B E L L E M E L LO R
O C TOBER 201 5
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CO M PUTE RWO R LD
2
NEWS ANALYSIS
ENTERPRISE IT
Apple says the iPad Pro is
capable of running third-
party business apps and
could enhance “professional
productivity.”
With iPad Pro, Apple Pushes
Further Into the Enterprise
After forging alliances with IBM and Cisco and unveiling a business-
ready 12.9-in. tablet, Apple appears to be poised to make serious
inroads into the corporate market.
BY KEN MINGIS
REUTERS/BECK DIEFENBACH
W
the new iPad Pro,
Apple effectively
dropped into
place the hardware piece of its
burgeoning enterprise strategy,
positioning the tablet as a po-
tential go-to device for business.
HEN IT
unveiled
The 12.9-in. tablet can be
ordered with a separate Apple-
designed keyboard and stylus
(the vendor calls the latter the
“Apple Pencil”), placing the iPad
Pro in direct competition with
the Microsoft Surface Pro. That
alone would be enough to posi-
tion the iPad Pro as business-
worthy. But at the Sept. 9 un-
veiling, Apple made a concerted
effort to debunk the idea that an
iPad is mainly for content con-
sumption. The event empha-
sized how the iPad could en-
hance worker productivity and
focused on new features, like a
split-screen view that lets users
run two apps simultaneously.
The new iPad was intro-
duced only a couple of weeks
after Cisco pledged to help Ap-
ple sell more iPads and iPhones
to businesses and to “create a
fast lane for iOS business users
by optimizing Cisco networks
for iOS devices and apps, [inte-
grating the iPhone] with Cisco
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NEWS ANALYSIS
ENTERPRISE IT
enterprise environments and
[engaging in] unique collabora-
tion on iPhone and iPad.”
Details about what the two
companies envision are scarce;
much less is known about this
deal than the Apple-IBM alli-
ance announced last year, leav-
ing analysts to speculate about
More workers are moving around,
but they still have [landline and
mobile phones]. Why not just
make one phone, with the mobile
phone emulating an IP phone?
PATR ICK MO O R H E A D,
P RIN C IPAL AN ALYST,
MOOR IN S I GHTS & STRATEGY
what Apple has in mind.
Patrick Moorhead, principal
analyst at Moor Insights & Strat-
egy, saw some intriguing pos-
sibilities, including iPhones and
iPads replacing traditional office
telephony and video collabora-
tion systems. “Most businesses
still have landline phones, al-
though many have moved from
PBX to IP-based phones,” he
said. “More workers are moving
around, but they still have two
types of phones, a landline and a
mobile. Why not just make one
phone, with the mobile phone
emulating an IP phone?”
Jan Dawson, principal analyst
at Jackdaw Research, said the
Cisco partnership could be a
way for Apple to sell more iPads.
Referring to last year’s IBM deal
and the more recent Cisco part-
nership, he said Apple is using
“salami tactics” (making inroads
slice by slice) to approach the
enterprise market.
Dawson and Moorhead
weighed in before Apple had ac-
tually announced the iPad Pro,
though speculation prior to the
unveiling indicated that a larger
iPad was imminent.
The iPad Pro doesn’t go on
sale until November and starts
at $799 for the version with
32GB of storage. The pricier
model has 128GB of storage and
costs $949, or $1,079 for users
who need cellular connectivity.
Add in the cost of the new Apple
Smart Keyboard ($169) and the
Apple Pencil ($99), and the bot-
tom line can pass $1,300. That
puts the iPad Pro in the same
league as Apple’s MacBook, the
MacBook Air or a low-end Mac-
Book Pro, reinforcing the notion
that it’s likely to be more attrac-
tive to business users than to
casual consumers.
‘Professional Productivity’
At the Apple event — which
also touted the new iPhone 6S
and 6S Plus — Apple market-
ing chief Phil Schiller talked up
“professional productivity” and
invited representatives of other
tech companies to demonstrate
how their tools could be used
on the iPad Pro.
First up was Microsoft’s Kirk
Koenigsbauer, corporate vice
president for Office 365 client
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NEWS ANALYSIS
ENTERPRISE IT
apps and services. “At Micro-
soft, we’re focused on reinvent-
ing productivity to help people
do their best work anywhere
they’re working,” he said. “We
want to make it easy for any-
body to create rich content and
documents using touch.”
Eric Snowden, director
of design for mobile apps at
Adobe, then showcased three
Adobe applications. He was fol-
lowed by Irene Walsh, head of
design at medical apps maker
3D4Medical, who showed how
physicians could use the device.
Though Apple execs never
explicitly called the iPad Pro
a business-centric device, the
pitch was clear.
“That’s what they normally
do,” said Carolina Milanesi, an
analyst at Kantar Worldpanel
ComTech. “They never men-
tion the word
enterprise,
they
never label stuff.”
BETWEEN THE LINES
|
JOHN KLOSSNER
Part of a ‘Grand Plan’
A larger iPad
[plays] into
[Apple’s]
corporate
strategy.
E ZRA GOT TH E I L ,
A NA LYST,
TECHNOLOGY BU S I NE SS
RESEA RC H
Not surprisingly, Apple and Mi-
crosoft followers were quick to
note that Apple had taken a big
page from Microsoft’s Surface
Pro playbook — just as analysts
had expected.
“A larger iPad [would play]
into their corporate strategy of
interfacing with the back end
of business,” Ezra Gottheil of
Technology Business Research
had posited beforehand.
And Moorhead had noted
that “there will be two audi-
ences for a larger iPad: First of
all, creative professionals, and
second of all, mainstream busi-
ness [workers] who would use
an iPad as a primary productiv-
ity device.”
An iPad Pro “is part of Ap-
ple’s grand plan for the next five
years,” he continued, stressing
the importance of Microsoft
Office to the iPad’s success.
“Office on the iPad is one of
the best things to happen to Ap-
ple,” Moorhead said, adding that
an iPad Pro with Office would
quickly be “enterprise ready.”
u
GREGG KEIZER
contributed to
this story.
5
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