Before and After Magazine - One Line Design 0621.pdf

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Before&After
®
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Line
One-
Design
Make expressive designs easily and
quickly with just a line.
Continued
Continued
One-line design
0621
Before&After
®
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One-line design
It can look classy, it can look festive, and it’s always inexpensive. Here
are nine easy ways to make good designs with just a line.
T
There you are, shopping again at
Banana Republic, when beside
the cash register this credit-card
application catches your eye. How
did it do it?—it’s basically just a
black page. Its strength is in its
simplicity—one powerful color,
one line of text, one familiar shape.
That’s all it takes; anything more—
photos, graphics, borders and
so on—would weaken it. What’s
nice for the designer is that this
technique is so easy. Have a look.
AUTHORIZED SIGNATURE - NOT VALID UNLESS SIGNED
THE BANANA REPUBLIC CARD
THE BANANA REPUBLIC CARD
By using this card, the holder agrees to all terms and/or agreement
under which it was issued or as may be amended from time to time.
To protect your account, do not write your Personal Identification
Number (PIN) on this card. This card belongs to the issuing institution
and must be surrendered upon demand.
Simple, low key, effective
A credit-card-size rectangle is all it
takes to convey exactly what’s inside
(if you miss it, the word
card
backs
it up). Black card color extends to fill
the cover powerfully.
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MAPLE WOODS NATURAL AREA
Gladstone Parks Department
P.O. Box 16819, 5510 N. Holmes, Gladstone, MO 64188, 816-123-4567
Diana’s
HAIRST YLES
1
Start by tracing
Many images can be traced with the pen
tool; all you need is a clear outline, which you’ll find in
stand-alone objects (above) or as part of larger images.
2
Use a dingbat
Not handy with the pen tool?
Dingbat fonts are full of interesting images; just
convert to outlines, and adjust the line weight.
Emphasize leaf or name
(Above) On a middle-value
background like the green,
both white and black type
show equally well; the
leaf, with reduced opacity,
recedes. (Right) Translucent
name recedes; white leaf
comes forward.
MAPLE WOODS NATURAL AREA
Value difference creates
depth
(Right) On a dark
field, the lightest object will
always come forward even
when it’s smaller in size,
(lower right).
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3
Use letterforms as art
Letters can do more than just make
words—at large sizes, they can be used as artwork. Find a
beautiful typeface, set it BIG, and convert to outlines.
Eliminate conflict
To keep overlapping lines
from clashing (right, top),
reduce the opacity of the
less detailed one, in this
case the outline (bottom).
San Francisco
4
Trace part of an image
When working with a more
detailed image, find its most descriptive edge; here,
it’s the skyline. The line technique is a great way to
get value from blurry or otherwise unusable photos.
Draw a single line
(Above) A single line sends
a clear message; trac-
ing the other lines (right)
adds complexity and turns
design into a mere
effect.
City Tours
WINE & ROSES
WINE & ROSES
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SAINT LOUIS, MISSOURI
GATEWAY ARCH
RiverFRONT
SIGHTSEEING | FINE RESTAURANTS | LIVELY NIGHT LIFE | FAMILY ACTIVITIES
❄
A
Christmas
Party
You’re invited to a
5
Crop an image
It’s not necessary to show a whole image to
convey what it is, especially if it’s an iconic shape like Gate-
way Arch in St. Louis. Examine your image, determine its
most descriptive line, and crop out the rest.
Crop for clarity
Because
the one-line technique elim-
inates details such as color
and texture, concentrate
on contours. In this simple
example (right), it’s the
curve that tells the reader
this is an arch.
6
Repeat an object
Get more out of your image by
repeating it several times. Create difference and
depth by rotating, changing size, or applying a
unique color to each.
Create distance
(A) Same-size and value objects have
no depth. (B) Shrink one, and it appers to be further away.
(C) Reduce its opacity, and it recedes even further.
B
C
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