Moeran Brian, Strandgaard Pedersen Jesper - Negotiating Values In The Creative Industries. Fairs, Festivals And Competitive Events.pdf

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Negotiating Values in the Creative Industries
Fairs, festivals and competitive events play a crucial role in the creative
industries; yet their significance has been largely overlooked. This book
explores the role of such events through a series of studies that include some
of the most iconic fairs and festivals in the world. It brings together a team of
distinguished scholars to examine art fairs,
biennales,
auctions, book fairs,
television programming markets,
film
festivals, animation
film
festivals,
country music festivals, fashion weeks, wine classifications and wine-tasting
events. This diverse set of studies shows that such events serve a variety of
purposes: as
field-configuring
events (FCEs), as a way of ritualizing industry
practices, and as
‘tournaments
of values’ where participants negotiate
different cultural values to resolve economic issues. Suitable for academics
and practitioners, this book presents a fascinating new perspective on the
role and importance of fairs, festivals and competitive events in the creative
industries.
brian moeran
is Professor of Business Anthropology and Director of the
©reative
Encounters
research programme at the Copenhagen Business
School.
jesper strandgaard pedersen
is Professor of Organization Theory
and Director of
Imagine..,
the Creative Industries Research Centre, at the
Copenhagen Business School.
Negotiating Values in the
Creative Industries
Fairs, Festivals and Competitive Events
Edited by
brian moeran and
j e s p e r s t r a n d g a a r d pe d e r s e n
cambridge university press
Cambridge, New York, Melbourne, Madrid, Cape Town,
Singapore, São Paulo, Delhi, Tokyo, Mexico City
Cambridge University Press
The Edinburgh Building, Cambridge CB2 8RU, UK
Published in the United States of America by Cambridge University Press, New York
www.cambridge.org
Information on this title: www.cambridge.org/9781107004504
© Brian Moeran and Jesper Strandgaard Pedersen 2011
This publication is in copyright. Subject to statutory exception
and to the provisions of relevant collective licensing agreements,
no reproduction of any part may take place without the written
permission of Cambridge University Press.
First published 2011
Printed in the United Kingdom at the University Press, Cambridge
A catalogue record for this publication is available from the British Library
Library of Congress Cataloging-in-Publication Data
Negotiating values in the creative industries : fairs, festivals and competitive
events / edited by Brian Moeran and Jesper Strandgaard Pedersen.
p. cm.
Includes index.
ISBN 978-1-107-00450-4
1. Cultural industries. 2. Value. 3. Creative ability
–
Economic aspects.
4. Fairs
–
Economic aspects. 5. Festivals
–
Economic aspects.
I. Moeran, Brian, 1944– II. Pedersen, Jesper S. (Jesper Strandgaard), 1959–
HD9999.C9472N44 2011
381
0
.18–dc22
2010041739
ISBN 978-1-107-00450-4 Hardback
Cambridge University Press has no responsibility for the persistence or
accuracy of URLs for external or third-party Internet websites referred to
in this publication, and does not guarantee that any content on such
websites is, or will remain, accurate or appropriate.
Contents
List of
figures
List of tables
List of contributors
Acknowledgements
Introduction
b r i a n m o e r a n a n d je s p e r st r a nd g a a rd
p ed e r s e n
1
A Salon’s life:
field-configuring
event, power and
contestation in a creative
field
´ `
h e le n e d e l a c o u r a n d b e r n a rd l e c a
Art fairs: the market as medium
don thompson
Biennalization and its discontents
j ea n n i n e t a ng
Staging auctions: enabling exchange values to be contested
and established
charles w. smith
The book fair as a tournament of values
brian moeran
Inventing universal television: restricted access,
promotional extravagance, and the distribution of value at
global television markets
t i m o t h y h a v e ns
page
vii
viii
ix
xv
1
36
59
73
2
3
4
94
119
5
6
145
v

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