head_first_data_analysis.pdf

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Learn how to turn
data into decisions.
From startups to the Fortune 500,
smart companies are betting on
data-driven insight, seizing the
opportunities that are emerging
from the convergence of four
powerful trends:
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New methods of collecting, managing, and analyzing data
Cloud computing that offers inexpensive storage and flexible,
on-demand computing power for massive data sets
Visualization techniques that turn complex data into images
that tell a compelling story
Tools that make the power of data available to anyone
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Get control over big data and turn it into insight with
O’Reilly’s Strata offerings. Find the inspiration and
information to create new products or revive existing ones,
understand customer behavior, and get the data edge.
Visit oreilly.com/data to learn more.
©2011 O’Reilly Media, Inc. O’Reilly logo is a registered trademark of O’Reilly Media, Inc.
Advance Praise for
Head First Data Analysis
“It’s about time a straightforward and comprehensive guide to analyzing data was written that makes
learning the concepts simple and fun. It will change the way you think and approach problems using
proven techniques and free tools. Concepts are good in theory and even better in practicality.”
— Anthony Rose, President, Support Analytics
“Head
First Data Analysis
does a fantastic job of giving readers systematic methods to analyze real-world
problems. From coffee, to rubber duckies, to asking for a raise,
Head First Data Analysis
shows the reader
how to find and unlock the power of data in everyday life. Using everything from graphs and visual aides
to computer programs like Excel and R,
Head First Data Analysis
gives readers at all levels accessible ways
to understand how systematic data analysis can improve decision making both large and small.”
— Eric Heilman, Statistics teacher, Georgetown Preparatory School
“Buried under mountains of data? Let Michael Milton be your guide as you fill your toolbox with the
analytical skills that give you an edge. In
Head First Data Analysis,
you’ll learn how to turn raw numbers
into real knowledge. Put away your Ouija board and tarot cards; all you need to make good decisions is
some software and a copy of this book.”
— Bill Mietelski, Software engineer

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