Shooting Industry 2016-01.pdf

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INSIDE
|
Exhibitors List
®
SHOT Show Map,
Hispanic Market
Study Conclusions
46
BONUS!
|
New Products
76
Hundreds Of
THE INDUSTRY’S BUSINESS MAGAZINE — EST. 1955
JANUARY 2016
NEW
BUSINESS
YEAR
Industry Launches
Normalized Market,
Faces Political Onslaught
FINALLY A BULLPUP
BRED FOR
THE HUNT
OUTLOOK
FOR 2016
extra!
POSITIVE TRENDS DEVELOPING
SHOT
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Introducing the ambidextrous Kel-Tec
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and choice of .223REM or 6.5mm Grendel configurations,
the thrill of the hunt is about to get a bigger dose of thrill.
Innovation. Performance. Kel-Tec. See the new RDB-C
and everything else Kel-Tec in Shot Show
Booth 16741.
©2015 Kel-Tec CNC Industries, Inc.
ENTIRE INDUSTRY
ON DISPLAY
WHY YOU SHOULD
SUPPORT HAVA
2016
www.shootingindustry.com
© 2016 Trijicon, Inc
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THE SCIENCE
of
B R I L L I A N T.
COLUMNS
January 2016
VOL. 61
NO. 01
EN
|
EDITOR’S NOTE
6
New Business Year Resolutions?
By Jade Moldé
FEATURES
Business Year
36
New
Launches Normalized Market,
Industry
Faces Political Onslaught
By Russ Thurman
IN
|
INDUSTRY NEWS
10
12
18
19
22
24
NSSF Hails Enactment Of Priority Legislation
Lehigh Defense Expands To South Dakota
Ken Jefferies Agency Increases Territorial Coverage
SureFire Awarded U.K. Defence Ministry Contract
Daniel Defense Supports Shooting Sports Education
AMI Announces $553 Million Expansion
40
Outlook For 2016
Trends Developing
Uncertainty Still Exists, But Positive
By Rob Southwick
44
Why Should You
Support HAVA?
It’s About Those Smiles
By Russ Thurman
NM
|
NEWSMAKERS
26
Tread Lightly! Adds To Board Of Directors, CRKT
Announces Change In Leadership and More ...
46
Diversity In The Industry
A Look At The Growing Hispanic Market
By Jade Moldé
PDM
|
PERSONAL DEFENSE MARKET
28
Hosting A Training Class: The Subtleties
By Massad Ayoob
48
NSSF Responds
To Political Attack
By Larry Keane
OM
|
OUTDOOR MARKETPLACE
30
Make An Impression Through Email Marketing
By Taylor Smithfield
Show
50
SHOT
Spectrum Of
Extra!
On Display
The Entire
The Industry
By Carolee Anita Boyles
A&W
|
ARMS & THE WOMAN
32
Stores Designed For Women Find Sustained Success
By Lisa Parsons-Wraith
58
SHOT Show
Exhibitors Guide
IW
|
INDUSTRY WATCH
106 It’s Time We Controlled The Battlefield
By Russ Thurman
75a
SHOT Show Floor Map
76
Hundreds Of New Products
By Jazz Jimenez & Jade Moldé
2016 New Product Showcase
To Boost First-Quarter Sales!
DEPARTMENTS
8
105
Letters
Classifieds
105
Advertiser Index
SHOOTING INDUSTRY®
(ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128,
and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December
SHOT SHOW
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SHOOTING INDUSTRY®.
OPINIONS
expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of
the magazine or its staff. Copyright© 2015 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited.
4 JANUARY 2016
Subscribe to
SI DIGITAL
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CORPORATE OFFICERS
Thomas von Rosen, Thomas Hollander, Randy Moldé, Marjorie Young
PUBLISHER
Russ Thurman
Editor
Jade Moldé
Editorial Assistant
Jazz Jimenez
Art Director
Crystal Cuevas
Advertising Sales Director
Anita Carson
Advertising Sales Assistant
Dana Hatfield
Production Manager
Lori Robbins
Website Manager
Lorinda Massey
Staff Photographer
Joseph Novelozo
CONTRIBUTING EDITORS
Massad Ayoob
Pat Covert
Kevin Russelburg
Taylor Smithfield
Shari LeGate
Carolee Anita Boyles
Greg Staunton
Lisa Parsons-Wraith
John Morrison
Range
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FMG PUBLICATIONS
shootingindustry.com
Publisher
Russ Thurman
Editor
Jade Moldé
Advertising
Jeff Severson, 866.903.1199
email: jeff.severson@fmghq.com
americancopmagazine.com
americanhandgunner.com
Publisher & Editor
Roy Huntington
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gunsmagazine.com
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Editor
Sammy Reese
Advertising
Raymond Jones, 800.533.7988
email: raymond.jones@fmghq.com
ONLINE ADVERTISING MANAGER
| Tracy Moore
TEL: 888.651.7566 FAX: 858.605.0205
tracy.moore@fmghq.com
CLASSIFIED ADVERTISING
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PRODUCED IN THE U.S.A.
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JANUARY 2016 5
U.S. Pat. 7,059,077; Design Pat. D728,065
BenchLoader
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