the best of brochure design.pdf

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THE
BEST
OF
BROCHURE
DESIGN
11
KIKI ElDRIDGE
04
012
REpORTS
028
050
ENTERTAINmENT
072
AND SERvICES
098
INSTITUTIONAl
120
pROmOTIONAl
160
178
THE AUTHOR
ABOUT
DIRECTORy
SElF-
NONpROFIT, EDUCATIONAl,
pRODUCTS
ARTS AND
CORpORATE
ANNUAl
CONTENTS
INTRODUCTION
INTRO.
4
THE BEST
OF BROCHURE
DESIGN
11
For those who have been predicting the imminent death of the printed
brochure—the wait continues.
Indeed, these days companies are
thinking more carefully about whether to hand over what is left of
their pared-down marketing budgets to digital or print initiatives.
But, if this collection is any indication, designers are making a very
persuasive case for printed collateral of all kinds. A quick browse
through this collection reveals that this competitive energy is
inspiring designers to create innovative and compelling brochures
that are distinctive and, most important, tangible.We
received more
than 1,200 submissions for
The Best of Brochure Design 11,
and
more than 80 designers representing fifteen countries are featured in
this unique collection. In addition to brochures, in this latest edition of
Rockport’s acclaimed series you’ll also discover creative booklets,
annual reports, programs, prospectuses, catalogs, mailings, and
more.
Each submission was scrutinized carefully and the entries
that made it into this final collection did so because of their ability
to command attention. Whether it was a unique fold, a compelling
use of typography, a bold combination of colors, an intense compi-
lation of images, or a combination of all of the above, these printed
materials rose above their peers and effectively communicated their
message to their intended audience.
Print is not dead. On the
contrary, this collection of head-turning brochure designs is evidence
that around the world there is still a reverence and respect for printed
brochures. Design teams and their clients are recognizing the tactile
advantage of giving their audiences unique printed collateral that can
be held, rubbed between thumb and forefinger, toted, shelved, filed,
and referenced again and again ... much like this book.
Enjoy.
5

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