Entrepreneur - November 2017 USA(1).pdf

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50
Jeff Bezos
Pushes His
Team to
Greatness
How
MOST
DARING
ENTREPRENEURS
of
2017
Michael Kors
/
Netflix
/
TRX
/
West Elm
/
Refinery29
Starbucks
/
SpaceX
/
Chase
/
Uber
/
and more!
RISK-TAKING LEADERS AT
November 2017
Entrepreneur.com
November 2017
FEATURES
50
Daring
Most
P.44
Entrepreneurship is all
about risk. In this, the first
of what will be an annual
list of the boldest brand
builders, inventors, leaders,
and designers, we celebrate
those who take leaps—
and are rewarded for it.
HIGHLIGHTS
46
How
Amazon’s Jeff Bezos
leads his team to greatness.
Entrepreneurs
50
Refinery29
cofounder
Piera
Gelardi
uses her lifestyle brand
to start hard conversations.
58
Bozoma Saint John
made
Pepsi and Apple Music cooler.
Next up:
Uber’s
reputation.
64
Most of
Sami Ismail’s
peers
have fled Syria. He’s staying to
help his fellow entrepreneurs.
66
TRX
founder
Randy Hetrick
took copycats to court. His
victory may help everyone.
70
Boxed
founder
Chieh Huang
automated his warehouse—
and kept all his employees.
72
Stephanie Lampkin’s
Blendoor
scores companies’
staff diversity. (It gets awkward.)
PHOTOGRAPH COURTESY OF THE DRONE RACING LEAGUE
74
Why
Jim VandeHei
of
Axios
keeps betting on media.
→
HIGH FLIER
Nicholas
Horbaczewski,
founder of Drone
Racing League.
P.54
ON THE COVER
Photograph by
CHRISTOPHER PATE Y
( Getty Images)
2
/
E N T R E P R E N E U R . C O M
/
November 2017
If only every
connection
you made in
business was
this simple.
With a Windows laptop or tablet that’s
ready to connect to America’s largest,
most reliable 4G LTE network, you’re
covered. So, no more hunting down
Wi-Fi or carrying a hotspot. And your
devices – and your business – will even
be protected from networking threats.
It’s the simplest way to do business,
wherever business takes you.
Try it free for a month on us.
*
Learn more at:
vzw.com/connectbetter
*Qualifying tablets and laptops must be new to the Verizon Wireless network. Devices previously activated with Verizon Wireless do not qualify for this offer. If activating a line of service on a new or existing account, the promo offer will not
be applied. Non 4G LTE tablets and laptops do not qualify for this offer. Promo will terminate if the device is activated on a new line of service, or when the final 1GB is reached or 30 days, whichever comes first. ©2017 Verizon Wireless.

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