Toogood Granville N. - The New Articulate Executive. Look, Act, And Sound Like A Leader.pdf

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A
rticulate
E
xecutive
Look, Act, and Sound
Like a Leader
GRANVILLE N. TOOGOOD
The New
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Milan New Delhi San Juan Seoul Singapore Sydney Toronto
For Carolyn and Wayne
Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Except as
permitted under the United States Copyright Act of 1976, no part of this publication may be
reproduced or distributed in any form or by any means, or stored in a database or retrieval system,
without the prior written permission of the publisher.
ISBN: 978-0-07-174591-8
MHID: 0-07-174591-2
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ISBN: 978-0-07-174326-6, MHID: 0-07-174326-X.
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CONTENTS
Introduction:
Where Are We?
Everything You Need to Know About Public Speaking
v
viii
PART ONE
The Speaking Game
3
8
12
20
24
1
2
3
4
5
Leadership Communications:
The Secret Weapon
Becoming a Player
First, Understand Your Audience
Alpha Dogs and Worker Bees
Avoiding Dangerous Traps
PART TWO
Creating the Perfect Presentation
29
36
38
48
50
53
6
Get It Together
7
Designing the Perfect Presentation:
8
9
10
11
The POWER Formula
The Strong Start
Forging a Powerful Message
Talking with Pictures
The Conversational Approach
iii
iv
CONTENTS
12
The Strong Finish
13
Getting the Message Across
60
69
PART THREE
Delivery
83
86
93
119
129
143
147
150
156
159
163
170
182
186
14
The 18-Minute Wall:
Audience Attention Span
15
How to Capture Your Audience
16
The PowerPoint Paradox:
Designing Visual Aids to
17
18
19
20
21
22
23
24
25
26
27
Work for You—Never Against You
How to Make a Powerful Deck Presentation:
Going by the Book
Write Like You Speak:
Ten Important Rules to Live By
The Six Most Common Language Mistakes
How to Beat Fear
Keep the Momentum Going
The Power of Silence
Body Language
How to Dress
How to Read a Prepared Text Like a Pro
(and Not Look Like You’re Reading)
How to Use Teleprompters
Taking a Cue from Stage Monitors
PART FOUR
After the Speech and
Managing the Media
191
198
204
208
210
215
224
28
29
30
31
32
The Art of Q&A
Dealing with the Media
Handling Hecklers
Train Yourself
What’s It All Worth to You?
Test Your New Articulate Executive IQ
Index

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