Water Logic by Edward de Bono (1994).pdf

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PENGUIN BOOKS
WATER
LOGIC
Edward de Bono was born in Malta and after his initial educa-
tion at St Edward's College, Malta, and the Royal University of
Malta, where he obtained a degree in medicine, he proceeded
as a Rhodes Scholar to Christ Church, Oxford, where he gained
an honours degree in psychology and physiology and then a
D.Phil, in medicine. He also holds a Ph.D.fromCambridge. He
has had faculty appointments at the universities of Oxford,
London, Cambridge and Harvard.
Dr Edward de Bono is widely regarded as the leading auth-
ority in the direct teaching of thinking as a skill. He originated
the concept of lateral thinking (which now has an entry in the
Oxford English Dictionary)
and developed formal techniques
for deliberate creative thinking. He has written forty-five books
with translations in twenty-seven languages. He has also made
two televison series. Invited to lecture in forty-five countries
and to address major international conferences, he was, in
1989 asked to chair a special meeting of Nobel Prize laureates.
His instruction in thinking has been sought by many of the
leading business corporations in the world such as IBM, NTT
(Japan), Du Pont, Prudential, Shell, Eriksson, McKinseys, Ciba-
Geigy, Ford and many others.
Dr de Bono runs the largest curriculum programme for the
direct teaching of thinking in schools. This is in use in many
countries around the world. He is the founder of the Cognitive
Research Trust (1969) and the International Creative Forum
which brings together many of the leading corporations in the
world. He also set up the International Creativity Office in New
York to help UN member countries generatefreshideas. The
L-Game of which he is the inventor is said to be the simplest
real game ever invented.
Dr de Bono's work is based on his understanding of the mind
as a self-organizing information system.
Titles published by Penguin:
Atlas of Management Thinking
Children Solve Problems
Conflicts: A Better Way to Resolve Them
Edward de Bono's Masterthinker's Handbook
The Five-Day Course in Thinking
Future Positive
Handbook for the Positive Revolution
The Happiness Purpose
I Am Right You Are Wrong
Lateral Thinking
Lateral Thinking for Management
Letters to Thinkers
The Mechanism of Mind
Opportunities
Po: Beyond Yes and No
Practical Thinking
Six Thinking Hats
Teach Your Child How to Think
Teaching Thinking
The Use of Lateral Thinking
Wordpower
Water Logic
Dr Edward de Bono is world-renowned for his work in the area
of creative thinking. His international seminars are invariably
a sell-out. For further information please contact The McQuaig
Group, 132 Rochester Ave., Toronto M4N 1P1, Canada. Tel:
(416) 488-0008.
EDWARD DE BONO
WATER LOGIC
PENGUIN BOOKS
©
PENGUIN BOOKS
Published by the Penguin Group
Penguin Books Ltd. 27 Wrights Lane, London W8 5TZ, England
Penguin Books USA Inc., 375 Hudson Street, New York, New York 10014, USA
Penguin Books Australia Ltd, Ringwood, Victoria, Australia
Penguin Books Canada Ltd, 10 Alcorn Avenue, Toronto, Ontario, Canada M4V 3B2
Penguin Books (NZ) Ltd, 182-190 Wairau Road, Auckland 10, New Zealand
Penguin Books Ltd, Registered Offices: Harmondsworth, Middlesex, England
First published by Viking 1093
Published in Penguin Books 1904
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Copyright C McQuaig Group Inc., 1993
All rights reserved
The moral right of the author has been asserted
Printed in England by Clays Ltd, St Ives pic
Except in the United States of America, this book is sold subject
to the condition that it shall not, by way of trade or otherwise, be lent,
re-sold, hired out, or otherwise circulated without the publisher's
prior consent in anyformof binding or cover other than that in
which it is published and without a similar condition including this
condition being imposed on the subsequent purchaser

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