Social Advertising in the media
Summary
The subject of my considerations will be social campaigns. The aim of my work is to analyze social campaigns, to familiarize myself with the objectives, functions, tasks, and types of advertising, and also with forms of interaction.
The work will consist of three chapters. In the first chapter I will present the concept of mass media, their roles in social campaigns, history and development of social campaigns. I will formulate definitions, objectives, functions and tasks of social campaigns. In the next chapter I will present forms and mechanisms of effective persuasion. I will present an analysis of selected advertising messages and characterize the topics it concerns. The third chapter contains a description of reality in social campaigns and evaluation of society in relation to what it communicates to society.
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