Determine Your Mailing Schedule (Editorial Calendar)
Email should absolutely be a part of your authority site’s content strategy. We recommend that you send two content mails each week, with 3 or 4 days in between.
For example, content emails might go out on Tuesdays and Fridays.
These content mails should not push a product or try to sell anything. Their purpose is to deliver helpful content and highlight the amazing posts that you are publishing on your site.
With this strategy, you’re both drawing attention to your authority site and getting your email subscribers used to opening your messages.
We recommend that you space your content emails 3 or 4 days apart and that you send promotional emails every other day. You should email your list EVERY DAY!!
Resources:
http://www.sproutcontent.com/blog/bid/148309/7-Editorial-Calendar-Tools-to-Keep-Your-Content-Marketing-on-Track
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