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EXPLOITATIONWARE

Prof. Kevin Werbach

@kwerb

http://articles.latimes.com/2011/oct/19/local/la-me-1019-lopez-disney-20111018

http://www.bogost.com/writing/exploitationware.shtml

“In particular,

gamiﬁcation

proposes to replace real

incentives with ﬁctional ones.

Real incentives come at a cost but

provide value for both parties

based on a relationship of trust.

By contrast, pretend incentives

reduce or eliminate costs, but in

so doing they strip away both

value and trust.”